"We think the whole world will look like Sweden," says Daniel Ek, the 31-year-old boss of Spotify, a streaming service headquartered in Stockholm. The world's music executives hope Mr Ek is correct. They have been sending delegations there to study how Sweden pulled off its musical makeover. Between 2008 and 2013 the turnover of the country's recorded-music market rose by around 27%, to SKr991 million, that's $155 million. Streaming now makes up more than 70% of revenues.
“我们认为全世界会看上去像瑞典，”31岁的Spotify老板Daniel Ek说，这家在线流服务的总部位于斯德哥尔摩。世界的音乐总监们希望Ek是正确的。他们过去一直派遣代表团到哪里去研究瑞典如何实现其音乐改头换面。在2008年和2013年，瑞典这个国家的录制音乐市场营业额上升了月27%，达99100万瑞典克朗， 也就是1.55亿美元。在线流目前占据了超过79%的收入。
Spotify's launch in 2008 was vital in Sweden's movement from diminuendo to crescendo. Sweden was early to have fast broadband. At first this facilitated piracy. The Pirate Bay, a site used for illegal file-sharing, started in Stockholm, but later it helped streaming to gain momentum. Bundling of services was instrumental too. Spotify offered free trials with Telia, a local mobile operator, which encouraged a lot of consumers to give it a go. A 2009 anti-piracy law probably nudged some to switch from illegal downloading. Because Sweden is a rich country, monthly subscriptions are easier to peddle to the masses.
Spotify在2008年的推出在瑞典从减弱到渐强的运动中起着关键作用。瑞典很早就拥有快速的宽带。一开始这主张了盗版。海盗碗，一个被用于非法文件共享的网站，就是在斯德哥尔摩开始的，但是后来它帮助在线流获得势头。捆绑服务也是
Today the question preoccupying Swedish music bosses is how much further streaming can grow. Already around 3 million Swedes are believed to have streaming accounts, about 1/3 of the population, of whom 2/3 are paying subscribers. If every market could reach such critical mass, the record industry would look very different. So far America has 6 million paid subscriptions, only 2% of the population.
4.14
think/hope/believe/preoccupy
look like/look very different
Sweden/Swedish/Swedes/Stockholm
Daniel Ek/31 yo boss of Spotify/music executive/music bosses
streaming service/site/fast broadband
headquartered in/based in
send delegations/study
pull off/achieve/reach
musical makeover/movement from diminuendo to crescendo/gain momentum/switch from
recorded-music market/record industry
turnover/revenues
make up/take up
about/around/more than/nearly/almost
launch/start
vital/instrumental
facilitate/help/promote/encourage/nudge
piracy/the Pirate Bay/illegal file-sharing/illegal download/anti-piracy
bundling of services/offer free trials with Telia (a local mobile operator)
consumers/monthly subscriptions/have accounts/paying subscriber/paid subscriber
trial/give it a go
a rich country/easier to peddle to the masses/reach such critical mass
rise/grow
population/people
