which step do you focus on in developing brand？ awareness, understanding, acceptance or loyalty？
in different markets we focus on different steps. for example, our corbert is thriving in american market, the brand have reached to loyalty stage. but in asia, it's a different story. most of the people haven't even heard of corbert, so we focused on building the brand awareness through product and related activities.
what would you do to improve the understanding of our product in european market?
we get that thorugh product display, literature, testimonials and the like. describe the differentiation of product has a
