Paul Warambo explains how the term is commonly translated from English into Ki'Swahili.
Whether or not a community will accept or even listen to a message is especially important in health care.
Lori Thicke co-founded Translators Without Borders in 1993. She says, in general, a lot of development organizations have often overlooked the importance of language in changing health behavior.
Muthoni Gichohi and her team recently opened a health information center in a Maasai community. She learned that young Maasai cannot say certain things in the presence of elders. Also, men are usually the ones who speak at public gatherings, so people might not accept a message given by a woman.
